Leverage On Long Tail Keywords In Market Research
You will find many approaches to make a living online. But no matter which route you select, it all begins with market research. You have to locate a group of buyers who have a common issue or need. Then all you need to do is sell them things that fix the difficulty or meet the need.
Market research can be divided into two components - finding a profitable niche and finding long tail key phrases within that niche. The best part is that there are many totally free tools available to do this. Some of the best tools are provided by Google itself. And so the first thing to do is sign up for an account with Google. When you have done that, go to Google's search-based keyword tool at www.Google.com/sktool. Type in the words 'buy, purchase, order, get' (without quotation marks) into the search field. The sktool will list out 800 phrases or terms that contain these buying keywords together with other useful data like level of competition, queries per month etc. All you have to do is choose the term that you feel is most suitable for yourself, preferably one that has not less than 2,500 searches per month.
Then, click on the icon that looks like a magnifying glass next to the search term that you have chosen. This will take you to Google Insights for Search, an additional free resource from Google at www.Google.com/insights. It will automatically search the term that you have chosen and produce the appropriate data at Google insights. Scroll down to the bottom area of the page and you will see other associated search terms. Take note of all the related search terms that you find.
Now you would have got about 10 buying keyword terms in a particular niche. This basically indicates that there are people trying to find information to remedy a problem or meet a need in this niche. Next, you need to investigate further into how big a market this niche is and get more search term ideas.
Go to amazon.com, ebay.com, magazines.com and clickbank.com. Put the primary keyword of the niche into the search field and see if there are products that are listed in these websites within this particular niche. Odds are you will find products in all these websites pertaining to your niche. Briefly review some of the products for ideas - both keyword ideas and product or service ideas. The next step is to locate long tail keywords.
To do this, go to Google's external keyword tool at https://adwords.Google.com/select/KeywordToolExternal. Type in your 10 keywords and it will generate a list of relevant keywords. Take note of the keyword phrases with at least 3 words in them (long tail keywords) and that produce at least 2,500 searches per month.
Now go to the Google search engine at www.Google.com and enter in the main keyword in quotation marks. As you are typing, Google will provide you with related search terms. Take note of the long tail keywords. Once you hit the search button, Google will list out all of the websites related to your key phrase (this is called the SERP or Search Engine Results Page). Take note of the number of websites listed (it is listed at the top right hand corner of the page). You are aiming for keywords having a maximum of 1,000,000 websites. If it is significantly greater than 1 million, then the keyword is too competitive. Do the same thing with each of the keywords that you have and go for those which have less than 1 million competing websites.
For each of the key phrases you type into Google, look at the bottom of the SERP and you will find extra suggested related keywords. Click on them and you will discover even more keywords. Drill down into the keywords as deeply as you can until you discover long tail keywords with fewer than 1 million competing websites.
When you have done your market research well enough, you will now have identified a niche having ready buyers and the long tail keywords (roughly 10 will do) they use to search in the search engine for info on a product to buy. The next phase would be Product Analysis and Creation which will be taken care of in the next article.
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